The world of the blogosphere is a harsh one. You rely on traffic to get more people to pass your blog onto others, you need people to engage with your content, so you’ve got a dedicated audience, and you need to keep dishing out high-quality content on such a regular basis that you need to keep coming up with new ideas. Running a blogging business requires you wear many different hats, from writer to boss, accountant to human resource manager, you need many different skills! Which means that many things can go wrong. So what shouldn’t you do when setting up a blogging business?
Don’t Assume Just Because You’re A Blogger You Get A Free Pass!
Did you hear the one about the social media influencer and the Irish hotel? There’s no punchline to this; Elle Darby emailed a hotel requesting a free stay in return for posts and videos on her Instagram account. What she got instead was an invoice for $6.5 million to cover the publicity generated! Most bloggers assume that they can use their reputation to get free stuff in return for a bit of publicity, but don’t think that you can get away with this. Let’s all learn from the mistakes of Elle Darby!
Don’t Be Antisocial
Online or offline, make your intentions genuine and continue this through everything that you do. In business, they call this transparency, and it’s a worthwhile practice to ensure that each part of your blogging business has a thread of continuity. It’s much easier when it’s just you doing all of the roles, but once you need to hire extra people, the business can become so fragmented that recapturing that original personality will be dead in the water. Stay social, and in touch with every aspect, from your readers to your clients, they all demand equal amounts of attention and care. Don’t neglect any one of them.
Don’t Think You Can Get Away Without Putting Money Into It
If you want your blog to really soar, then you need to invest in it. Lots of people have the pipe dream of a small but modest blog, crafted lovingly on a website builder that has a handful of templates, and its success changes your career overnight. From office worker to million-dollar entrepreneur blogger! Unfortunately, it doesn’t work this way. You would be far better investing time, effort, and money, into making sure that your site is as best as it can possibly be. You don’t need to bankrupt yourself on what is, essentially a gamble; you can get short term small business loans to invest in your website design, or to outsource a few writers to keep your content output high. But lots of budding bloggers assume that their content will carry if it is that good. It’s one aspect, definitely, but it’s not the whole story.
There is a mile long list of things you shouldn’t do. But what you should do is keep it simple, focus on your goals and never give up!
The start of a new year can get us thinking about what the future holds. One goal many of us want to achieve is finding a job we love. If you’re bored of your current job, you long for new challenges, or you’ve always wanted to do something, but you haven’t quite made your dreams a reality, it may be time to give your goals a shot. If you don’t try, you’ll never know what could have happened. A growing number of people are deciding to use their creative skills and hobbies to forge a new career path. If this is a road you’re considering taking, here are some tips to help you turn passion into paychecks.
Making logical plans
If you’ve got ideas swimming around in your mind, now is the time to start putting things down on paper and coming up with logical plans. How are you going to turn your dreams into a viable, profitable business model? It’s not enough to have talent or be bursting with brilliant ideas. You need to be able to use your skills and creativity to make money. Without a business plan, there’s a higher risk of failure, and you may find it difficult to get investors on board or apply for a loan. Developing a business of any kind requires careful, rigorous planning. Your business plan should provide the answers to all the questions a potential investor or partner would ask. How do you plan to generate an income? What are you going to spend your money on? How much do you estimate turning over in the first 12, 24 or 36 months? What are your main income streams? How much do you plan to take out of the pot as a wage? If you can’t answer these questions yet, you need to do more research.
Financing your business
Launching a business of any kind will cost money. You may be a blogger, an artist, a musician, a hairdresser or a kid’s entertainer. It doesn’t matter what kind of company you’re setting up, you need firm financial plans in place. How are you going to cover the initial costs and then ensure that you have enough money to keep the business afloat? You may have savings or money set aside that you can use or you might consider the option of borrowing money or getting investors on board. Explore the options in more detail, weigh up the pros and cons and think about how you’re going to maximize profits from the outset.
Spreading the word
Once you’ve got a business plan and you’re ready and raring to go, the next step is to spread the word. How are you going to alert people to your new business and bring in sales? There are so many ways of marketing and promoting a business, and you should tailor your approach to suit the type of venture and your target market. If you’re a blogger, aim to form ties and partnerships with other bloggers and firms that use blogs to market their products and services. If you’re a singer or an artist, get in touch with local venues, organize events and use social media to generate a buzz and get your name out there.
Image courtesy of https://www.flickr.com/photos/143601516@N03/28188286432
Most of us would love to have a job that enables us to do something we’re passionate about every day. Hopefully, this guide could help you turn your hobbies into a career.
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