To be successful in a craft business, it really is 10% inspiration and 90% perspiration. It is a hard slog to get your products made, photographed, loaded and sold. But it can be done, and there are some key things you need to think about before you go into business, read on for more information.
What you love?
So to be successful in a craft business, you need to pick something to make that you love. No one wants to sit at a table for hours and hours a day, making things that they think are rubbish or they find boring.
You need to love your products if you expect your customers to. In fact, some of the best products are made from a place of artistic exploration first. Then they convert them into commercial enterprises later.
Remember customer responded well to beautifully crafted items and they will be able to see this in your work.
What is hot right now?
Another important element of being successful in your craft business is having your finger on the pulse. You need to know what type of things are currently popular in the arts and crafts markets. You can use sites like this to help you.
You will also need to keep your finger on the pulse of the things going in and the wider world, as this can affect what types products are popular or not. So take some time to check what's trending now on general news sites, as well as craft related ones in order to be ahead of the curve.
What can you make?
You might have the best idea ever, but you will need to honestly evaluate your skills as to whether you can create it or not. Yes, there are many artists and crafters out there that are super talented and can make anything that they turn their hand to.
But there are also plenty of frustrated artists out there that can’t transmute the idea in their head into actual items. So make sure you have a few practice runs before you try to build an entire business on such a product!
What you can ship?
You also need to think carefully about what you can store and ship in your home in term of products. If you find it hard to get into town to post large items, then it's best to concentrate on producing and selling smaller ones for the time being. Smaller items also work well because they are easier to store and you don't have to pay as much postage on them either.
What is original?
Anyone can jump on the bandwagon and copy someone else's ideas. It s not hard to look at a product or a piece of jewelry and recreate in your home. Especially with all of those tutorials and Pinterest posts to look at. But the real skill lies with coming up with something that no one has done before.
Shoppers are always looking for something original and new, and you can really boost your sale if you harness this in your work.
It's not an easy thing to do. But whenever you start to get some inspiration, try to think about how you could make it different from all of the other items out there already.
Miss Penny Lane is about creativity, inspiration, life & all things lovely.
Everything you see on mspennylane.com is made by myself, unless otherwise stated.
All opinions are my own. I buy most of the product myself and I can assure you that everything you see on my blog is genuine. When writing reviews I weigh up the pros and cons and add my opinion.
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