The world of the blogosphere is a harsh one. You rely on traffic to get more people to pass your blog onto others, you need people to engage with your content, so you’ve got a dedicated audience, and you need to keep dishing out high-quality content on such a regular basis that you need to keep coming up with new ideas. Running a blogging business requires you wear many different hats, from writer to boss, accountant to human resource manager, you need many different skills! Which means that many things can go wrong. So what shouldn’t you do when setting up a blogging business?
Don’t Assume Just Because You’re A Blogger You Get A Free Pass!
Did you hear the one about the social media influencer and the Irish hotel? There’s no punchline to this; Elle Darby emailed a hotel requesting a free stay in return for posts and videos on her Instagram account. What she got instead was an invoice for $6.5 million to cover the publicity generated! Most bloggers assume that they can use their reputation to get free stuff in return for a bit of publicity, but don’t think that you can get away with this. Let’s all learn from the mistakes of Elle Darby!
Don’t Be Antisocial
Online or offline, make your intentions genuine and continue this through everything that you do. In business, they call this transparency, and it’s a worthwhile practice to ensure that each part of your blogging business has a thread of continuity. It’s much easier when it’s just you doing all of the roles, but once you need to hire extra people, the business can become so fragmented that recapturing that original personality will be dead in the water. Stay social, and in touch with every aspect, from your readers to your clients, they all demand equal amounts of attention and care. Don’t neglect any one of them.
Don’t Think You Can Get Away Without Putting Money Into It
If you want your blog to really soar, then you need to invest in it. Lots of people have the pipe dream of a small but modest blog, crafted lovingly on a website builder that has a handful of templates, and its success changes your career overnight. From office worker to million-dollar entrepreneur blogger! Unfortunately, it doesn’t work this way. You would be far better investing time, effort, and money, into making sure that your site is as best as it can possibly be. You don’t need to bankrupt yourself on what is, essentially a gamble; you can get short term small business loans to invest in your website design, or to outsource a few writers to keep your content output high. But lots of budding bloggers assume that their content will carry if it is that good. It’s one aspect, definitely, but it’s not the whole story.
There is a mile long list of things you shouldn’t do. But what you should do is keep it simple, focus on your goals and never give up!
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